IDAHOAN
IDAHOAN

Mission
I was asked with a team of other designers to help Idahoan Potatoes to come up with ideas to help a younger audience want to buy potatoes.
The MASH IT UP tour would travel around the US popping up at various state fairs.






I photographed and made food that would be sold at Tate’s Kitchen.
Getting the word out!
Some ways Idahoan could get the word out and advertise Idahoan’s Potatoes throw Mascotts, social media, billboards, merch, and new modern collector cups.

More ingredients options..
Idahoan rebranding
Social Media












Posters and Advertisement




MERCH
MERCH
I designed a line of different shirts, bags, and other collector items that Idahoan could sell or give away to help others become familiar with the Idahoan name.














